In the context of the Kering Group's partnership with the Cannes Festival and the Women In Motion Talks programme, the Kering Foundation hosted a speaker-event during the 69th edition of the Festival. Four guest experts were invited to join the Talk to discuss the theme of women's rights.
The actress, director and producer Salma Hayek-Pinault opened the debate by addressing the need for a greater corporate awareness of the stakes in the area of women's rights. She mentioned in particular the role of the Kering Foundation and its approach towards fighting violence against women.
Su-Mei Thompson, CEO of the Women’s Foundation in Hong Kong, continued the debate by insisting on the part women should play in changing the idealised image assigned to them by the media. The director of the documentary She Objects hoped she could raise the general public's awareness of women's key role in decision-making.
Lisa Azuelos, a French scriptwriter and director, created the association Ensemble contre la Gynophobie (Together against Gynophobia) launched in 2016. “Gynophobia” is a word invented to describe all abuse against women. The Cannes Festival was an opportunity for Lisa Azuelos to reward the winners of the short film contest hosted by her association, which aims to denounce the suffering of women victims. The two actresses Anna Apter and Laura Felpin won the award with an original film shot on Snapchat that mocks misogyny.
Zainab Salbi, a women's rights activist and Iraki-American author, was also one of the guest speakers. The director of the television show Nida’a which airs in 22 countries and aims to provide a place of recognition for Arab women and their successes, emphasized that the issue of violence against women is a societal issue that involves men as well and cannot be solely limited to “a women’s discussion”.
April marks Sexual Assault Awareness and Prevention Month!
Sexual Assault Awareness Month is an annual campaign to raise public awareness and educate communities and individuals on how to prevent sexual violence in the US. 1 in 5 women and 1 in 16 men are sexually assaulted while in college. Statistics underestimate the problem because many victims do not tell the police, family, or friends about the violence, but it doesn’t mean that it didn’t exist.
In order to combat this reality, since 2015, the Kering Foundation is supporting It’s On Us, a campaign designed by Generation Progress with the support of the White House. With this partnership, the Foundation intends to raise voices, because "it’s on all of us to stop sexual violence on campus".
A video focusing on “consent” has been released last year and it has been viewed by more than 4.3 million in YouTube & FB.
Events on campus, such as round tables, screenings and workshops, have been organized by the students. So far, the It’s On Us campaign hosted 1,200 events on 503 campuses reaching millions of students nationwide.
We need your help to continue spreading the message!